Public Relations

Good news travels fast – learn how to build good relationships through innovative communication.

Relationship-building and good communication are a powerful part of everyday society, from saving lives during an emergency to persuasion in business partnerships. That’s why we offer public relations at Swinburne.

Studying public relations teaches you how to create and implement innovative networking and communication strategies. We provide an understanding of the theory and practices involved in public relations work. You’ll also have the chance to gain effective skills in media writing, communication campaigns and event organisation through projects, agency work, events management and campaign planning. It’s just a matter of consolidating your knowledge and creating the future in public relations that you picture for yourself.

By the time you graduate, you’ll be ready to network, build relationships and foster professional communication in the workplace. Future careers can be found in public relations roles, corporate communications, celebrity publicity and management, brand management and more.

The Swinburne Advantage

We turn knowing into know-how.

We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.

Work Integrated Learning allows you to gain professional experience as part of your studies at Swinburne. It’s just a matter of choosing the opportunity that suits your future.

Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.

You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.

We think it’s an approach that makes the adventure worth taking. See for yourself.
The Swinburne Advantage. Available to all new undergraduates.

public relations student Ally Avitabile looking at social media analytics on a screen at NAB banks

Student story


When the #Budget2016 hashtag was across Twitter, Public Relations student, Ally Avitabile, was monitoring the social activity overnight and watching the campaign unfold. It’s all part of her role as Social Media Analyst at NAB – a role she’s scored as part of her Professional Placement.

“Gain as much experience in your field as possible, says Ally. "The contacts you make are invaluable."

Public relations courses

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