Marketing
We believe that marketing is relevant to all areas of business. That’s why our marketing courses provide skills to work in marketing at every stage of your career.
Our marketing courses explore marketing principles, concepts and practice. We provide an understanding of the significance of marketing in the wider business context. You’ll learn how to be strategic, use technology effectively, and to adapt to change.
By the time you graduate you’ll have the confidence and skills to apply your knowledge to the workplace.
Student experience
Have you ever wondered why you buy the things you buy? Hear Jaimee explain why she's passionate about the psychology of decision making in marketing.
Learn more about the Bachelor of Business with a major in Marketing

Swinburne is a great place to learn. There are excellent facilities and lots of opportunities for students who are passionate about what they’re studying. I enjoyed my course because the teachers were wonderful. They take a step-by-step approach to explaining what you need to know and helped me achieve my dream.
Sheena
Diploma of Marketing
The Swinburne Advantage
We turn knowing into know-how.
We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.
Work Integrated Learning allows you to gain professional experience as part of your studies at Swinburne. It’s just a matter of choosing the opportunity that suits your future.
Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.
You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.
We think it’s an approach that makes the adventure worth taking. See for yourself.
The Swinburne Advantage. Available to all new undergraduates.
Marketing courses
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